SEO Analysis

SEO Analysis

A Key to Successful SEO Campaign

What is SEO analysis?

SEO Analysis is the Key to Successful SEO Campaign

Any SEO (Search Engine Optimization) campaign should start with SEO analysis which is a main important element of any SEO work. So Let us start with what SEO analysis actually is?

Search Engine Optimization (SEO) Analysis of a website is an analysis of on-site and off-site elements in order to define its positions with major Search Engines and get clear understanding of the reasons why a website obtains such positions. It is usually followed by recommendations on how to improve its positions in search engines for targeted keywords. SEO Analysis studies the behaviors of systems of Website pages and search engine systems, as well as their interactions.

Website Analysis is one of the very first things we do when we begin working with a client on a seo project. We perform a head to toe site analysis.

What will be the result of SEO Analysis  

Direction to Seo Efforts

Since you be concerned about your website's positions with search engines whatever reasons you have for it (more sales or better exposure of your website) you sooner or later will have to do SEO. The right start with your SEO work can guarantee success for your SEO efforts.

SEO analysis is the right start. Though SEO analysis by itself won't improve your positions it will provide you with the right way to concentrate your SEO efforts on. With SEO analysis you will learn more about the situation on the market you are in, what positions you have with your market and how to improve them.

SEO analysis is to provide you with the information only obtained with a professional research. It won't automatically improve your positions with Search Engines but it will provide you with a map so you could define the right direction for your SEO work not to waste your time, efforts and money of course.

SEO Analysis Components

Initial Website SEO Analysis Report Includes

SEO analysis includes the analysis of many factors. Some of them are within your website and some are off but all of them are of very important for the positions you have with search engines. Must have components of a good SEO analysis are as follows:

Competitor Analysis:

Competitor Analysis defines your competitors, their positions with the market, the strategies they use. Websites' owners are usually sure that they know their competitors though it's not always true as their sources are word-of-mouth, personal connections, customers feedback and not a professional research. That's why it may be possible that a website owner has missed some of strong competitors which are inadmissible when finding out the right SEO strategy for your own website.

Website Visibility Analysis:

Website Visibility Analysis tells about the positions you have with different search engines for different keywords/key phrases. In other words it tells you for what keywords your website is ranked good and for what not so good.

Semantic Analysis:

Semantic Analysis is working on a list of keywords which are relevant for your website. A list of keywords should include more keywords and keyword phrases and not a short list of 10-20 phrases as many webmasters think.

Website  Structure Analysis:

Website's structure should be clear for search engines to get best possible indexing. It is essential that a Spider can reach every page of your website you want to be indexed.

Link Popularity Analysis

This represents the quality and quantity of the links your website has on other websites. Search engines often use link popularity as part of their ranking criterion that's why you should constantly monitor and improve your link popularity.

SEO Strengths & Weakness Analysis

SEO Strengths & Weakness Analysis is a report on what is fine and what is bad on your website from SEO point of view. Actually it defines you on what areas you should give attention to obtain improved positions with Search Engines. It also tells us that what should be set or removed from a website in SEO purposes.

A good SEO analysis is usually followed by recommendations on how to get improve your website positions.

The recommendations can be separated into two types:

on-site recommendations and off-site recommendations.

SEO analysis is to provide you with the information only obtained with a professional research. It won't automatically improve your positions with Search Engines but it will provide you with a map so you could define the right direction for your SEO work not to waste your time, efforts and money of course.

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